That is meaningless.
The current B1G media deal allowed for this game to fit into a Noon (CBS), 3:30 (FOX), or 7:30 (NBC) slot. all were available and it was just a matter of which network had first pick for this week (and none of us know that formula).
So now we know that CBS had first pick this week, and they chose our game with tOSU (not surprisingly as the Buckeyes always get big ratings numbers and we are a nice story).
Personally I would have prefered a 3:30 or 7:30 slot, but it is what it is.