Mandel had the details of it in an Athletic article (paywall). It was originally a 5 year deal for 23M/school but then with counters got boosted up to 25M and had an opt after 3 years for conference if it didn't reach a specific revenue target. If they could reach 1.7M subscribers, the payout would match the B12's 31.7M/school payout and if they could reach 5M subscribers it could hit 50M/school. Some of them didn't think those were realistic targets they could hit but GK was trying to emphasize the opportunity of it. ASU prez was big time on board as he's always been an ardent PAC guy. In an interview yesterday he called it a "23rd century Star Trek" type deal lol.
It was thought that some bigger games could be simulcast on linear networks but there were no guarantees made by Apple and that was left up in the air. Also there was the thought there was going to be a 2nd option with a more traditional linear outlets like GK had been hinting and the schools seem to be on board with that possibility even if may have been less. But that 2nd option never materialized and supposedly fell through at the 11th hour. They were eager to hear about that option and that was what they were discussing in the final days. Personally, I think GK was just slow playing them and stringing them along and there was no real comparable alternative to Apple.
I think the story goes along with the assumption that I think all of them could have gotten over the money, especially now hearing 25M vs 31.7M of the B12. Like I was guessing, it's the exposure part that was the bridge too far. There were no guarantees of sublicensing or simulcasts so that was too much for them.
Excerpts from the article:
But there were no guarantees whether Apple would simulcast certain games on a linear network, as it does with Fox for
MLS, in which case conference games would reach a much smaller universe than other major conferences. ESPN currently has 75 million subscribers, far more than the most optimistic projections for a Pac-12 product on Apple+.
“(The Apple deal) was not the deal that we had been discussing just days before, and it was not going to secure (our future),” Washington president Ana Mari Cauce told reporters Saturday. “When you have a deal that people are saying one of the best aspects of it is, ‘you can get out in (three) years,’ that tells you a lot.”
Even despite the underwhelming offer, at least several ADs went to bed Thursday believing they had a deal. Though
Arizona and
Utah had already applied for Big 12 membership, an Arizona board of regents meeting Thursday night ended with ASU president Michael Crow
still unwilling to leave, and he and Arizona president Robert Robbins had pledged for their schools to remain together. If they stayed, Utah would, too.
the Big 12 entered Friday morning wondering whether its plan had fallen apart and the Pac-12 would survive, which might’ve forced the conference to move on and explore adding
UConn as its 14th member.
“Late Thursday night, we were like, ‘Man, I don’t know if this is going to happen,’” one person familiar with the Big 12’s discussions said. “We went into Friday morning knowing there was a very real possibility that the Pac-12 was going to stay together as is.”