I agree with you on the rankings. Someone quoted USNWR and I countered with same data/rankings info. My whole point in this entire, too-long back and forth about OOS pricing is that you can pretty easily pay similar or even less at some similar OOS schools. This thing has winded back and forth and around the bend, starting with campus, housing, climate, you name it...bottom line is that Rutgers is not an absolute must do just because it's a great school at a good price. There are lots of factors for kids to consider and there are a lot of really good options.
What you say is true for some OOS schools, and that should not really be a revelation to anyone. Rutgers gives out a LOT of money to top students to entice them to go to Rutgers. In our case, it succeeded. Because Rutgers doles out so much money to the very top students, the students that are not in that group get less or nothing. And many out of state schools will throw money at NJ students to attend their school because NJ produces high caliber students that succeed.
I had mentioned, UCLA was an option for our oldest, and we had encouraged going out to UCLA to take a second look before making a decision, as we were open to spending more to go to UCLA, which is a top 5 public University, and it has a tremendous engineering and computer science reputation and placement.
With both of our kids, we did not push either one hard in any one direction. We had discussions about pros and cons of each school, the location, the strength of the programs, and the other things such as campus life, housing etc. Our youngest was accepted to all 12 or 13 schools applied to, including Rutgers Honors College. Ultimately chose Quinnipiac, which many will scoff at, but that was the kid's choice. Rutgers program for the chosen program did not have guaranteed entry into the professional phase (years 5/6) of the program. Rutgers website did not offer this, but instead says: "We are committed to diversity through holistic admissions process and have intensified recruitment efforts to enroll more underrepresented groups." Quinnipiac offered a great aid package. It was nowhere near as inexpensive as Rutgers, but things could not have gone any better for our youngest kid. He is currently studying in Spain for a semester, and will spend a month in Bolivia this summer on a public health fellowship.
Every kid is different, and if the parents have the financial resources, money should be a secondary consideration.