FSU is not a national brand. Heck they aren't even the biggest brand in their own state(and the Gators aren't a national brand). You see a lot more UNC gear around than any FSU gear except in Florida. Now that probably has alot to do with hoops, but that makes UNC a bigger brand. And with that comes eyeballs. Also, other than this year FSU has not been much better than UNC in football since Jimbo left.
FSU is absolutely a national brand
Playing on national tv in the 80s and 90s, the Miami games, game of the century vs ND, Bowden, multiple Nattys & Heismans, Chief Osceola, the warchant, etc
UF is bigger in FL. Older, more money, more fans, more centrally located. That’s not debateable
Jimbo left in 17. By their standards, 18-21 were subpar
22 was a resurgence - this year is the standard.
NC under Mack will always put up points, but they’re the textbook definition of a paper tiger anytime the competition gets tough
We even beat them during the covid year when they had Sam Howell, and we weren’t good that year