This isn't unexpected but as long as they have quality live content they'll be fine as I've said before. Times have changed and the business model has to be adapted and they can't live in the lap of luxury anymore where they might not worry about cost controls as much, so now they have to right size their costs. It's still the jewel network on cable so if you think they have issues what do you think about all the other networks.
Disney will adapt and figure it out. I mentioned some time back in the future they may offer it OTT or possibly on pay per view for the big sporting events they own, well at least the OTT part may be coming to fruition. I believe one company Disney recently acquired a stake in, with the option for further ownership IIRC, BAMTech is suppose to be part of the roll out of a OTT service for ESPN in the future. So there will likely be a buffet of choices in the future, still part of the "normal" bundle, maybe part of some skinny bundles and OTT and who knows maybe also pay per view for single events. Point is I think they'll figure it out and be fine. To me for Disney/ESPN it's just an adjustment period where they're figuring things out and adapting. They might not print money like they used to but they'll be okay.
Who knows Disney could get bigger and go vertical. Recently, the Verizon CEO opined openly about the prospects of a merger with companies like Disney, CBS, Comcast. I can't particularly envision Verizon/Comcast passing regulatory hurdles but a vertical integration with Disney or CBS seem more plausible if anything ever were to happen. Comcast tookover NBC, ATT took over DirectTV and Time Warner so it would fit that similar mold. Never understood the yahoo/AOL takeovers by Verizon and the wireless side has been losing subscribers to the likes of TMobile and others so I could see them willing to "beef" up.