Madonna was never about being attractive- she just sold sex. She was also a trail blazer as that she was going to not give a damn what anyone thought. But her pure look was not above average attractive.
I think she cares a lot what people think now.
Acting like a ho just came natural to Madonna and she set a template for that kind of "art".
Christina Aguilera made a hard turn into skandom with her "Dirty" vid/song..
Lady Gaga was almost a carbon copy of Madonna with her sperm costumes and village people dancers.
Then Hannah Montana (Miley Cyrus) bacame a kooky sleeze - that was the template for a career arc.
Being an innocent kid and then going adult thot.
Then Swift comes around staying the ingenue over her career and blowing the others way.
Now Cyrus is cleaning-up her look and doing interviews saying she was young and "made immature mistakes."
Parents were shelling-out big money to take Lil Buffy to Eras gigs because they see Swift as a role model compared to the others. Swift wants to be attractive but not "sexy" in a thot sort of way. That leaves some guys flat but for young girls its an upgrade over the standard and usual.