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OT: Stock and Investment Thread

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RUAldo

All-Conference
Sep 11, 2008
4,514
3,187
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Rutgers Chris said:
Gotta r2spect their attempts to transcend basketball. It’s worked before.

Maybe it would help us with recruits…
“Brand Diversification and Market Expansion

Jordan Brand, historically tied to basketball and Michael Jordan's legacy, has aggressively moved into football since the mid-2010s to shed its "basketball-only" image and tap into larger audiences. College football is a massive U.S. market with passionate fans, high visibility, and strong merchandise sales potential. By partnering with "blue-blood" powerhouse programs (historic winners with national appeal), Jordan aligns itself with excellence and tradition, broadening its appeal to younger demographics who grew up idolizing the Jumpman but play or follow football.

Recruiting and Player Appeal

For college teams, the Jumpman logo is a huge recruiting tool. High school athletes often prioritize "swag" and brand prestige—wearing exclusive Jordan gear (cleats, uniforms, apparel) gives these schools a competitive edge. Michigan, the first football program to sign in 2016, saw an immediate recruiting boost, with prospects citing the brand as a deciding factor. Coaches from Oklahoma and Florida have noted massive positive reactions on the trail, as only a handful of programs get this exclusivity.”
Click to expand...
I’m shocked any kid prioritizes the Jumpman over the Nike swoosh. That Yankees jersey in the link screams brand mismanagement to me which, not for nothing, could be just one of the many poor decisions by Nike that has killed the brand. It’s the equivalent of New Balance trying to use Ohtani to sell lacrosse cleats. I also don’t think average people recognize the Jumpman as being a symbol of anything other than an oddly shaped logo. I’d love to buy the stock because I remember the glory days well but then again everyone in my household wears OnCloud now for comfort and style. Nike needs to steal some designs.
 
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T2Kplus20

T2Kplus20

Heisman
May 1, 2007
30,899
18,886
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Dropping this here to review later. I think @RU05 is in TEM. I an a long-hold on PRME.

 
R

Rutgers Chris

All-American
Nov 29, 2005
4,613
5,282
97
RUAldo said:
I’m shocked any kid prioritizes the Jumpman over the Nike swoosh. That Yankees jersey in the link screams brand mismanagement to me which, not for nothing, could be just one of the many poor decisions by Nike that has killed the brand. It’s the equivalent of New Balance trying to use Ohtani to sell lacrosse cleats. I also don’t think average people recognize the Jumpman as being a symbol of anything other than an oddly shaped logo. I’d love to buy the stock because I remember the glory days well but then again everyone in my household wears OnCloud now for comfort and style. Nike needs to steal some designs.
Click to expand...
The average athlete is taking “Jordans” over regular Nikes every day of the week.
 
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