I don’t understand Disney other than it’s an iconic brand. But, it’s the only stock/company I’ve ever seen that cut the dividend to zero during COVID (and has yet to reinstitute it), docked it’s cruise ships, closed and/or operated parks at limited capacity, took a beating on ESPN and content costs, yet despite all that more than doubled off the lows and currently sits at about $120 p/sh with a PE of around 75. Is it that Disney estimates were lowered so much that any beat sends the stock flying?
Many of those things are pandemic era related things. They've been slow to abate but they're abating and DIS will come out of it eventually. This isn't a company that makes no money despite the 1.1B loss on streaming. They have plenty of iconic brands and ways to monetize them.
The ESPN thing has been there for years, it's not new info and as you can see what happened with the B10 among other properties, they're being more disciplined about it. They're raising prices for the streaming services and now an ad supported tier if one chooses.
If you extrapolate the earnings the PE is closer to the mid-high 20s and forward PE is in that area now. Part of what you say is true though, it's been beaten down hard so any good news will buoy the stock in the short term at least.
I said a little back that it's approaching that support area in the 80s and it might be a good spot for it. During the pandemic it just broke below that area and into the high 70s and turned and this time just above that area around 90 and turned. The 200MMA was right in that area and it bounced right off it for now. The last time it broke that area was in the late 2000s and it sniffed around it in the pandemic but it didn't break. It's firmly above the 50DMA now and the 200DMA which probably will be harder to get through is in the 130s area.