Trout is easily the best player in baseball. If you don’t know that, you should watch other teams besides the Yankees or Mets every now and again. It’s actually not close either.
MLB doesn’t make it very easy to watch other teams. That is a major reason why this generation’s Mickey Mantle is hardly a household name.
How Popular Is
Baseball, Really?
Tom Brady vs. Mike Trout
A major concern for baseball is the meager national profiles of its stars. By nearly any measure, pro football and pro basketball players outpace baseball players in national popularity.
According to YouGov’s ratings of active sports personalities, 91 percent of Americans have heard of LeBron James and 88 percent have heard of Tom Brady, but only 43 percent have heard of Mike Trout of the Los Angeles Angels, baseball’s best player.
You don’t have to look any further than the national reach of each league’s television broadcasts to see why this may be the case.
An analysis by The New York Times of television broadcasts by county shows how widespread the broadcasts of the N.F.L. and N.B.A. stars are — and how minimal they are for baseball’s stars like Trout.
Percentage of games aired by county in the 2018 season
100% of counties air at least a quarter of Brady’s games.
1% of counties air at least a quarter of Trout’s games.
98% of counties air at least a quarter of James’s games.
Sources: ESPN, DirectTV, 506 Sports
Few of Trout’s games are shown outside Southern California. For example, only six of his 162 games in 2018 were aired in Chicago. By contrast, 42 percent of LeBron James’s 82 games and 56 percent of Tom Brady’s 16 games were aired there.
Since even baseball’s best players rarely get airtime in markets outside their own, baseball struggles to promote its national stars on the same level as other sports do.
Over the past several seasons, baseball has tried to broaden the reach of its stars. But there may be no better solution than to find ways to let fans actually watch them play.
https://www.nytimes.com/interactive...rity-world-series.html?smid=nytcore-ios-share