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SIAP: New Rutgers U Logo

ScarletDave

ScarletDave

Heisman
Oct 7, 2010
34,387
14,996
85
Many know Schiano invented the “block R” in his first stint as part of his build, saying we didnt even have a single “logo”. Since then the current “R” has become recognizable with all athletic programs at RU, including Camden and Newark, and the magnets on cars everywhere.

The one thing that separated us from universities like Michigan, Purdue, Michigan State etc. is that our “university” logo was different than the athletics mark.

Well, it’s official, for once someone at the university “gets it”, and as of this month, the university is officially adopting the “block R” along with a modern typefont as the official university logo.

I personally love this, it just feels right and makes us recognizable everywhere. Gone is the “swoosh R” and that font. Here is the site that talks about it and shows how the individual school logos will be updated to include the block R, and also the banners on the light poles around campus have been updated from the old “swoosh R” font to the new logo, the “R” with the modern font “Rutgers” below.

 
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R

RuSnp

All-Conference
Jan 14, 2004
3,525
3,033
0
ScarletDave said:
Many know Schiano invented the “block R” in his first stint as part of his build, saying we didnt even have a single “logo”. Since then the current “R” has become recognizable with all athletic programs at RU, including Camden and Newark, and the magnets on cars everywhere.

The one thing that separated us from universities like Michigan, Purdue, Michigan State etc. is that our “university” logo was different than the athletics mark.

Well, it’s official, for once someone at the university “gets it”, and as of this month, the university is officially adopting the “block R” along with a modern typefont as the official university logo.

I personally love this, it just feels right and makes us recognizable everywhere. Gone is the “swoosh R” and that font. Here is the site that talks about it and shows how the individual school logos will be updated to include the block R, and also the banners on the light poles around campus have been updated from the old “swoosh R” font to the new logo, the “R” with the modern font “Rutgers” below.

Click to expand...
I get it. But I did like the "university" font. Thought it was pretty sharp.
 
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D

DHajekRC84

Heisman
Aug 9, 2001
30,709
19,816
0
RuSnp said:
I get it. But I did like the "university" font. Thought it was pretty sharp.
Click to expand...
So that Spiro Circle logo is gone and so is the Old Queens logo? If so that is disappointing because it had a great Academic touch to it vs. being so Athletic driven. We've lost some character here IMO.

Its funny how our teams can have 50+ variations on uniforms but the school can only have one Logo.
 
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e5fdny

e5fdny

Heisman
Nov 11, 2002
113,680
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Eagleton95.99

All-American
Jul 25, 2001
7,511
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GS was on the money in moving to a big R. And I agree with this move. If I’m being honest though I actually don’t like the font of our R. All the other BIG schools have more interesting takes on their letter.
 
e5fdny

e5fdny

Heisman
Nov 11, 2002
113,680
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Eagleton96 said:
GS was on the money in moving to a big R. And I agree with this move. If I’m being honest though I actually don’t like the font of our R. All the other BIG schools have more interesting takes on their letter.
Click to expand...
+1

To quote Coach, “it’s got a leg.”
 
bigmatt718

bigmatt718

Heisman
Mar 11, 2013
15,092
20,743
113
Glad the Block R is our true school logo now. Branding is vastly improved here.
 
H

HPNJRUfan

All-Conference
Mar 6, 2003
11,218
2,693
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Looking through the "Visual Identity System User Guide" and it seems as though the University seal will be staying:


But, the "shield" logo that has been used the past few years is going away:
 
Leonard23

Leonard23

Heisman
Feb 2, 2006
29,392
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HPNJRUfan said:
Looking through the "Visual Identity System User Guide" and it seems as though the University seal will be staying:


But, the "shield" logo that has been used the past few years is going away:
Click to expand...
No, the shield has been retired after a ~7 years. They just haven't updated the guide yet. See: https://communications.rutgers.edu/sites/default/files/Brand Aid August 2023.pdf

"... the Rutgers shield should be phased out..."

See also, https://communications.rutgers.edu/transitioning-rutgers-r

  • Can I still use the logotype and the shield?​

    There will be a phased approach to using the Rutgers R. The current logotype will be phased out, and the shield retired. Starting in January 2024, graphic files will be available to allow all units and departments to begin using the Rutgers R on any new materials, templates, promotional items, and communications applications.
    Resources are ready to support the transition of digital communications branding, starting now with the goal to complete this change by the beginning of the Fall 2024 semester. Non-digital branded items (signs, print material, promotional items) should be transitioned upon reorder and as budgets allow.
    We are NOT asking any department to discard materials they have already printed or purchased. This transition should happen as part of your regular replacement and material update cycle as resources permit.

  • Will there be a new design element to replace the shield?​

    The only design element to be used is the Rutgers R.
 
Last edited:
Fat Koko

Fat Koko

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Nov 28, 2022
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DennisHajekRC84 said:
So that Spiro Circle logo is gone and so is the Old Queens logo? If so that is disappointing because it had a great Academic touch to it vs. being so Athletic driven. We've lost some character here IMO.

Its funny how our teams can have 50+ variations on uniforms but the school can only have one Logo.
Click to expand...
The Olde Queens logo trademark, also known as the Q 1766, has been dead for two decades.

I looked into reviving the Q 1766 trademark but the process takes more than a year. So I produced Q 1766 merchandise on my own. Strangely, when I sport Q 1766 apparel at Rutgers games, nobody gives any notice. Wearing the same gear on the street, people stop me to ask what that logo is.

If you are thinking of producing Q 1766 swag, I suggest using black, grey, and white. For some reason, when I use scarlet in Q 1766 merchandise, it looks garish, except on a flag with black Q 1766 on a scarlet banner.
 
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e5fdny

e5fdny

Heisman
Nov 11, 2002
113,680
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Leonard23 said:
No, the shield has been retired after a ~7 years. They just haven't updated the guide yet. See: https://communications.rutgers.edu/sites/default/files/Brand Aid August 2023.pdf

"... the Rutgers shield should be phased out..."

See also, https://communications.rutgers.edu/transitioning-rutgers-r

  • Can I still use the logotype and the shield?​

    There will be a phased approach to using the Rutgers R. The current logotype will be phased out, and the shield retired. Starting in January 2024, graphic files will be available to allow all units and departments to begin using the Rutgers R on any new materials, templates, promotional items, and communications applications.
    Resources are ready to support the transition of digital communications branding, starting now with the goal to complete this change by the beginning of the Fall 2024 semester. Non-digital branded items (signs, print material, promotional items) should be transitioned upon reorder and as budgets allow.
    We are NOT asking any department to discard materials they have already printed or purchased. This transition should happen as part of your regular replacement and material update cycle as resources permit.

  • Will there be a new design element to replace the shield?​

    The only design element to be used is the Rutgers R.
Click to expand...
So does this guy get a Block R shield now…

 
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Caliknight

Caliknight

Hall of Famer
Sep 21, 2001
195,622
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The university still has to commandeer all logos. We can’t have some teams “owning” logos.

The basketball program apparently believes they invented the Knights script logo and refuses to allow Anu other programs to use it.
 
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