The easiest thing in the world to fix every NCAA problem under the sun. Allow players to independently market their own name and likeness. This allows the stars to get paid what they’re worth. This allows the scrubs to continue to get a free education. This moves advertising money away from the schools, the coaches, and the conferences and puts it in the pockets of the players and leads to equitable distribution of the billions of $’s that are flying around every year. The reason it will never happen is the last reason listed why it makes so much sense. Because this organization, it’s schools, and it’s coaches are enriching themselves on the backs of the unpaid labor and they will never give their money away to make the situation fair. As long as the situation is inequitable to a large portion of the people involved you better believe there will continue to be a black market. The people in charge need to quit acting like Puritans while they keep stuffing the money in their pocket. The real reason they uphold their Puritan ideals is to keep from sharing the $’s.