As a marketing professional, i take over a company who is losing money, lets say75 percent. In year one I start my process of tring to turn this said company around and we maintain the exact profit/loss margin. We had been on a major decline, company was
The joke of the country, but we stopped the sinking ship. Next year we take our profit and loss to just a 20 percent loss. Show good strides and we are now moving on the direction. People are starting to take notice now. Our products are alittle stronger, but still in early developement. Year three, our product is getting a continuing to get a little better, but we've taken some risk to try and take it to the next level. This good be a marketing campaign that just didn't hit the way we thought, tried to switch the Branding of the face of our company (qb change, showing more risk on a fourth down early in second half of if a game and some other mistakes that just didn't on out.m). But we still maintained where we were. Our company has better resources to compete with our competitors but still looking for a break to be the next big thing.
Is this a complete failure For a company or are we trending up slowly. Yes we might not have a big as seen on tv product that just exploded to top of sales charts, but we are making gains.