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JD PicKell: Brian Kelly is not a players' coach

ns_headshot_2024-clearby: Nick Schultz07/23/22NickSchultz_7
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John Korduner/Icon Sportswire via Getty Images.

LSU is undergoing quite a culture shift this year. The Tigers are going from Louisiana native Ed Orgeron to former Notre Dame coach Brian Kelly — and the differences have been apparent through the offseason.

Kelly has made it clear he’s setting high expectations in Baton Rouge as he gets settled in. On3’s J.D. PicKell detailed what type of coaching style Kelly brings to LSU, and it’s a bit different from some others in the SEC.

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“Brian Kelly is not a players’ coach,” PicKell said on The Hard Count. “And that’s not a knock on Brian Kelly. Every coach has their own coaching style that works for them. But Brian Kelly’s not going to be the guy that you see doing the Shane Beamer thing where he does the Soulja Boy before the SEC Media Day, whatever it is.

“Brian Kelly is a ‘diet starts today’ kind of coach. And what I mean by that is every New Year’s resolution or every goal is, ‘Yeah, OK, I’ll start my diet on Monday,’ and then the diet doesn’t start. Brian Kelly is a ‘No, you’re going to do things the right way. You’re going to start your diet, you’re going start doing it my way or the highway today. We’re not waiting for 2023. We’re not waiting for after the bye week. You’re doing this the right way or you won’t exist here. Got it? Good. Let’s roll.'”

Those high expectations are part of the culture Kelly is trying to instill. Considering he has a career .728 winning percentage, PicKell said he thinks that winning attitude is already making its way into the program.

“The winning culture — the winning way, at least — is going to be installed from day one,” PicKell said. “In the short term, that’s what’s happening. You might not see it on the field, but it’s slowly growing under the surface.”