Later this month, the highly anticipated EA Sports College Football 25 video game will drop. The hype has been building since news of the game's

EA Sports College Football 25

On3 NIL

Colorado NIL collective 5430 Alliance to host EA Sports College Football 25 launch party

Colorado football is going all out to drum up NIL dollars.   The 5430 Alliance NIL collective announced plans Tuesday for its "Prime Time Elite

Colorado-NIL-collective

Colorado NIL collective 5430 Alliance announces plans for 'Prime Time Elite' booster dinner

Shortly after Deion Sanders was named coach at Colorado, multiple boosters started to coordinate plans for an NIL collective to service the

Colorado football NIL

Colorado reshuffles NIL market with launch of 5430 Alliance

One of Eric Belcher's immediate thoughts when he saw the news of Deion Sanders headed to Colorado: The Buffaloes better have an advanced NIL

Colorado Buffaloes

5430 Foundation launches, providing efficient NIL collective for Colorado football

collective logo

MARCH 26 2024 UPDATE: Colorado consolidated its NIL collectives, merging the 5430 Foundation and Buffs4Life NIL Collective into the newly formed 5430 Alliance. Both collectives are folding operations into the new initiative, which will be operated by Blueprint Sports. The newly formed 5430 Alliance received the seal of approval from the CU Athletic Department and will support all 300-plus athletes at the school with a special emphasis on the football program. PREVIOUS INFORMATION: Colorado-focused 5430 Foundation was founded in September 2023 by longtime donor and Buff alum Eric Belcher. He previously served as the CEO of a payroll and services company, which acquired a number of businesses during his tenure. So when Colorado was brought back into the national spotlight with the hiring of Deion Sanders, Belcher started to think about what the former MLB and NFL superstar would need. His business background kicked into gear, immediately organizing a group of fellow donors to act – by the launch of the 5430 Foundation.

Eric Belcher

Founder

Natalie Sharp

Executive Director

Reggie Calhoun

Director of Operations and Business Developme

5430 Alliance

Organization Logo

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