Light It Blue - Utah State Aggies Collective

The Light It Blue collective was launched in February 2023 with a focus on supporting Utah State student-athletes. “Complimenting Utah State Athletics’ seven core values: trustworthy, respect, united, excellence, accountability, great attitude, and service, Light It Blue was created to guide, strengthen, and support Utah State student-athletes as they cultivate excellence academically, athletically and socially,” the collective’s website says. The collective is operated by Student-Athlete NIL, a top collective operations company. Light It Blue says it supports all sports at Utah State.