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1890 Nebraska - Nebraska Cornhuskers Collective

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Nebraska Cornhuskers

1890 Nebraska Logo
launch date

Oct 2022



annual goal

No Data

confirmed raise

No Data

  • Matt Davison


  • Tom Peed


  • Shawn Peed


  • Joe Selig

    Vice President

  • Kenzie Knuckles

    Director of Events and Fulfillment

  • Carson Schott

    Chief Executive Officer

  • Kyle Fisher

    Director of Athlete Revenue

The 1890 Initiative launched in October 2022 is an ambitious Nebraska-focused collective that could shake up the already crowded Cornhusker NIL space. Former Husker great Matt Davison partnered with Nebraska businessman Tom Peed and Shawn Peed to form The 1890 Initiative. As part of the launch, the group is taking over Athlete Branding & Marketing, as ABM intends on ceasing operations at the end of 2022. ABM was the first local collective to offer NIL opportunities to Husker athletes, and it has represented dozens of football and volleyball players since August 2021. The collective is working with every major sport at Nebraska. In July 2024, the collective was tapped as the official NIL collective for the Huskers. The collective was rebranded as 1890 Nebraska as part of the partnership. “Nebraska has always been an innovator in collegiate athletics, whether it is in strength and conditioning, nutrition, and athletics performance facilities, and NIL is the latest frontier,” NU Athletic Director Troy Dannen said. “This partnership with 1890 Nebraska will make it convenient for fans and donors to directly support NIL for our student-athletes and provide 1890 donors many of the same benefits and privileges that our Huskers Athletic Fund members receive for their support of Nebraska athletics.”

Primary Sport
Women's Basketball
Also Involved In
Men's Track
Women's Soccer
Women's Track
Men's Golf
Women's Golf
Women's Swimming

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