The Varsity Collective - Wisconsin Badgers Collective

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Wisconsin Badgers

launch date

Jun 2022



annual goal

No Data

confirmed raise

No Data

  • Ted Kellner


  • Brooks Bollinger


Details are still being hashed out for Wisconsin’s NIL collective known as The Varsity Collective. The collective’s website touts itself as the “premier destination for Wisconsin student-athletes to identify business opportunities” and “establishing the right outlet for Wisconsin Badger student-athletes to participate in NIL deals.” The Varsity Collective allows individuals and businesses to pool money to facilitate NIL deals for UW athletes. The collective has a big supporters in former UW quarterback Brooks Bollinger and UW grad and mega-donor Ted Kellner, but information about who else is involved in the collective is not available at this point. “We have studied the landscape and done our due diligence to establish The Varsity Collective which we believe will be one of the premier collectives in all of college sports,” Kellner said. Bollinger said The Varsity Collective has a driving principle of conducting itself in accordance with NCAA policies. “It's easy to see for us as alumni and supporters of the university that not only for Wisconsin to continue to compete at the highest level across the board, but also to do it the Wisconsin way and support the student-athletes, both now and into the future, that we're going to have to come together and do it the right way,” Bollinger told