About On3 NIL Valuation and Roster Value

The On3 NIL Valuation is the leading index in the industry that determines the projected annual value (PAV) of college and high school athletes by combining Roster Value and NIL Value. 

Using a proprietary algorithm, the On3 NIL Valuation establishes a baseline value that helps athletes, schools, and brands negotiate roster contracts and marketing opportunities more effectively. 

Roster Value is the primary factor influencing most athletes’ NIL Valuation. It is determined mainly by collected deal data within the college marketplace and represents the compensation athletes receive from schools and collectives for competing, similar to contracts and salaries for professional athletes.

NIL Value, on the other hand, measures an athlete’s market value in terms of licensing and sponsorship. This value is influenced by on-field performance, media exposure, and social media presence. Typically, only elite national athletes or those with a strong social media following generate significant revenue from brand marketing compared to their Roster Value. 

The On3 NIL Valuation calculates the optimized NIL opportunity for athletes relative to the overall NIL market and projects outcomes over the next 12 months. 

Athletes, schools, brands, and agents actively utilize the On3 NIL Valuation and Roster Value as essential resources. These powerful tools are exclusively available to all On3+ subscribers.

MORE RESOURCES

+ NIL Deal Tracker
+ NIL Rankings
+ NIL 100
+ Collectives Database

On3 NIL 100
From the creators of the On3 Consensus, 247 Composite, The Recruiting Prediction Machine, and the Crystal Ball, the On3 NIL 100 is the first of its kind and the defacto NIL ranking of the top 100 high school and college athletes ranked by market valuation.