Bo Nix Heisman campaign continues with NIL T-shirts

On3 imageby:Pete Nakos09/18/23


The Bo Nix Heisman campaign has stretched to all corners of college football.

Before the Oregon quarterback even played a snap this season, billboards were put up in New York City and Dallas. A full-page ad in the New York Times. And on every edition of “College GameDay” this year, multiple “Bo-Dacious” signs have appeared.

Now fans can purchase their own “Bo-Dacious” T-shirts, released by Ducks of a Feather, the apparel line of the Oregon-driven NIL collective Division Street. All merchandise is created by Nike, with profits going back to Oregon athletes.

Nix’s Heisman campaign can benefit all Duck athletes. The quarterback also has a preexisting contract with Division Street and Ducks of Feather. A source told On3 that plans are in place for the entire Oregon student section to where the shirts for this weekend’s top-20 matchup, with No. 18 Colorado set to visit Eugene.

“It’s a lot bigger than me,” Nix previously said when asked about the Heisman campaign. “But it is a blessing to be in that opportunity. To be in that position. I couldn’t have done it without my teammates, first of all, to even be in this situation that somebody even wants to do that for me.

“It speaks to the university; it speaks to the football program. It speaks to how prestigious it is to go to a place like Oregon and how one time you’re on one side and you get to a school like Oregon and all of a sudden how things can change and how your story can change. So I’m just blessed.”

Through three games this season, Nix has delivered on the preseason Heisman hype. The former Auburn transfer has a 77.6% completion percentage, throwing for 893 yards and eight touchdowns. The latest  Heisman odds from FanDuel gave him a +2200 shot to win the trophy.

Bo Nix’s growing NIL brand

The quarterback threw for 29 touchdowns and just seven interceptions while leading the Ducks to a 10-3 record. He gelled quickly with offensive coordinator Kenny Dillingham, who is now in Year 1 at Arizona State. Nix is working well with Will Stein, however, picking up right where he left off a year ago. 

For all the on-field success, he’s found plenty of opportunities in NIL. The former five-star recruit has inked agreements with ToppsSubwayThe Duck StoreONIT and Bojangles. He held a camp with Eugene youth this summer and signed with Bose in December, too. As one of the most well-known names on the Oregon roster, brands will continue to keep their on eye him throughout the fall. His 192K social media followers are also appealing.

A win over Colorado could lift the Ducks into the College Football Playoff conversation. Nix holds a $1.4 million On3 NIL Valuation, which ranks in top 10 of college football. His valuation ranks 10th in the On3 NIL 100, which is the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation.

The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. A proprietary algorithm, the On3 NIL Valuation calculates an athlete’s NIL value using dynamic data points targeting three primary categories: performance, influence and exposure.

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