Nike co-founder Phil Knight joined up with a group of alumni to launch Division Street in the fall of 2021 to help Oregon athletes monetize their NIL brands. The collection of top minds involved is unrivaled. Former Oregon star women’s basketball player Sabrina Ionescu is the chief athlete officer and senior advisor. Rosemary St. Clair, former VP/GM of Nike Women, is the CEO. Rudy Chapa, former VP of sports marketing at Nike, is the chairman of the board. Division Street also enlists a creative company led by former Nike and Jordan brand executives. “They are the model,” a NIL expert told On3. “They are built by the smartest sports marketers, so follow along. Everything they are doing is a lesson everyone can learn from.” Examples of this can be found with Division Street’s launch of an AirBnB house and partnering with Opendorse on a licensed marketplace.