Deuce Vaughn unveils Charlie Hustle ‘Deuce is Loose’ T-shirts through NIL deal

On3 imageby:Jeremy Crabtree08/16/22


Kansas State All-American running back Deuce Vaughn continues to capitalize on his success through NIL deals.

Charlie Hustle – a Kansas City-based company that “preserves the old school using the T-shirt as an artistic canvas” – revealed on Tuesday a new shirt featuring Vaughn. It’s part of a NIL deal that partners the star running back with the company that made the KC heart T-shirts famous.

The lavender T-shirt showcases Vaughn’s image. It also includes the “Deuce is Loose” catchphrase that’s become synonymous with announcers calling K-State games. The shirts are $25 only on Tuesday and only available online.

Over two years, Vaughn has rushed for 2,048 yards at 5.7 yards per carry and added 74 catches for 902 yards as a receiver for the Wildcats. He scores a touchdown every 14 plays from scrimmage. Beyond the statistics, the 5-foot-5, 170-pounder is amazing in space, a terrifying pass catcher, and showed a significant improvement in durability in Year 2.

Those numbers earned Vaughn consensus All-American honors in 2021.

A product of Round Rock, Texas, Vaughn was named to the first team by the Associated Press and Sporting News. He was a second-team member by the AFCA. Additionally, Vaughn was named a second-team All-American by CBS Sports and USA TODAY. He was an honorable mention pick by Phil Steele.

Pro Football Focus has Vaughn listed on its 2022 Preseason All-American Team. He is also a preseason All-America pick by Phil Steele and others.

Deuce Vaughn active with NIL

Deuce Vaughn currently has an On3 NIL Valuation of $477,000. The On3 NIL Valuation is the industry’s leading index. It sets the standard market NIL value for high school and college athletes. The On3 NIL Valuation calculates the optimized NIL opportunity for athletes relative to the overall NIL market and projects out to as long as 12 months into the future.

Vaughn also ranks No. 100 on the On3 NIL 100 and No. 65 in the On3 College Football NIL Rank. The On3 NIL 100 is the first of its kind and the defacto NIL ranking of the top 100 high school and college athletes ranked by market valuation.

Furthermore, Deuce Vaughn is no stranger to the NIL world.

He announced his first NIL deal with ClearCover in September 2021. He’s also done a deal with DIRECTV. Plus, his commercial “Deuces Welcome” with Cats Can — which was coordinated by The Wildcats’ Den collective — went viral in May. Vaughn was also one of the vocal leaders of the player-led Manhattan NIL Club collective that launched in July.