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How UCF freshman Quan Lee uses NIL for his moving company

On3 imageby:Dan Morrison06/06/22


Quan Lee is a freshman at UCF. A former four-star prospect, Lee is already taking advantage of NIL by using his Name, Image and Likeness to promote a moving business he runs.

On his Twitter account, Lee brands himself as a football player at UCF, while also promoting a moving service for fans who need help. On Lee’s website, he labels himself as a wide receiver at UCF. He also promotes his moving company, Ace Moving.

“Our moving company is professional and committed to making your move as easy as possible,” the website says.

“We understand that every move is different and every person’s moving needs are different. We want to create a service that fits your schedule, your budget and your needs.”

They will help you with residential moving, commercial moving, student moving, and junk removal. Lee includes images of him working as a mover in action and states that Ace stands for, “Affordable, creative, and efficient.”

Prior to NIL being made legal, none of this would have been possible. He would have had to choose between his moving business or playing football. The NCAA proved this when they forced former UCF kicker Donald De La Haye to choose between his monetized YouTube channel or his scholarship. There, they argued the only reason he was able to successfully profit from it was his affiliation with college football, and not because of the other skills involved.

Quan Lee’s On3 NIL Valuation

Quan Lee was a key recruit for UCF’s Class of 2022. They landed him after a recruiting battle with Lee’s hometown Florida Gators. This helped to make the four-star recruit a well-known player.

This has helped him establish a strong On3 NIL Valuation before his first season in college. Lee’s On3 NIL Valuation sits at $26,000. He also has 16,200 followers, which gives him an On3 Per Post Value of $228.

He’s taking advantage of that NIL value already, using his name and talent to promote a moving service to those in the Orlando area. In many cases, these are going to be UCF fans who found the service through his time on the team. It’s something that wouldn’t have been allowed before NIL was made legal.