Alabama's Jalen Milroe inks NIL deal with Six Star Pro Nutrition

On3 imageby:Pete Nakos03/24/24


Jalen Milroe led Alabama to an SEC championship game win in his first season starting at quarterback.

The former four-star recruit got off to a slow start in Year 1, losing at home to Texas and being benched against South Florida. By the end of the season, he was turning heads with his dual-threat abilities on full display. Milroe is in a different position this spring, his first under new head coach with Kalen DeBoer.

While he’s been practicing with the first team, the redshirt junior is been trying to prove to the new coaching staff he’s capable of leading the Tide on Saturdays this fall. On Sunday, the Alabama quarterback announced his first notable NIL deal of the offseason via social media. Milroe has inked a partnership with Six Star Pro Nutrition, becoming the latest college athlete to promote the fitness supplement company.

The brand has been a constant spender in the NIL space, working with names such as the Cavinder Twins. Six Star recently launched a March Madness campaign, signing Jaden Akins, Chloe Kitts, Alex Karaban and TJ Power.

Milroe is not the first college football star to join forces with a notable protein company. Former Georgia tight end Brock Bowers also inked a multi-year endorsement deal with MET-Rx this past fall.

Jalen Milroe adjusting to Kalen DeBoer’s offense

Milroe finished 2023 with 2,718 passing yards, 23 touchdowns and just six interceptions. He also racked up 468 yards on the ground and led the team in rushing touchdowns with 12. Viewed as a Heisman Trophy favorite, he was given +1500 odds to win the trophy, according to Circa Sports – tied for the sixth-best on the board.

DeBoer’s former quarterback at Washington, Michael Penix Jr., thrived with the vertical passing strategy in Seattle. Alabama fans will get their first look at Milroe in the new system at the Tide’s spring game scheduled for April 13. A-Day is slated to be the only game broadcast on ESPN this spring.

“We have some great ones in the room,” DeBoer recently said. “Jalen certainly has been headlining that room and has done a great job there. He’s putting everything into it along with the other guys that took those first reps. But I fully expect those guys that are really hungry to be pushing those guys that are ahead of them to be their best. That’s what you want in a football program.”

Jalen Milroe’s growing NIL brand

Milroe has built out an impressive NIL portfolio, touting deals with RhobackBeats by Dre and the NIL collective Yea Alabama. He recently starred in a national campaign for Hey Dude shoes, which launched a collegiate line, this past fall. Already opted-in to the EA Sports College Football 25 video game, he partnered with Student-Athlete NIL to hold a camp in January for Tuscaloosa youth.

The quarterback has a $1.6 million On3 NIL Valuation, which ranks No. 5 in the college football NIL rankings. His valuation is also No. 9 in the On3 NIL 100, the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation.

“Despite what some fans and media believe, there is not an unlimited amount of money being deployed to manage rosters,” said Shannon Terry, the founder and CEO of On3. “Any model – whether it’s today’s broken NCAA ‘student-athlete’ construct or media rights sharing through employment, which is almost a certainty in the near future – demands efficiency based on the athlete and school knowing the athlete’s respective market value.”

The On3 NIL Valuation is calculated by combining Roster Value and personal NIL. Roster value is the value an athlete has by being a member of his or her team at his or her school, which factors into the role of NIL collectives. NIL in an athlete’s name, image and likeness and the value it could bring to regional and national brands outside of the scope of NIL collectives.

About On3 NIL Valuation, Brand Value, Roster Value