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South Carolina's LaNorris Sellers receives custom action figure through NIL deal with Collegiate Legends

ns_headshot_2024-clearby: Nick Schultz05/01/25NickSchultz_7
South Carolina QB LaNorris Sellers inks NIL deal with Collegiate Legends
Courtesy of Collegiate Legends

Following an impressive 2024 season at South Carolina, LaNorris Sellers is preparing to run it back for Year 2 as the Gamecocks’ starting quarterback. He also continues to capitalize on the NIL front with a $3.7 million On3 NIL Valuation, and he signed a unique deal this week.

Sellers inked a partnership with Collegiate Legends, the company announced. As part of the NIL deal, he will receive a custom action figure, which is available exclusively at Gamecock Traditions both in-store and online. It is now available for pre-order, priced at $99.99.

In addition, Sellers will gift the action figures to a group of local children. It’s the latest step in the South Carolina star’s plans to give back through NIL and a notable part of the deal.

“This is more than just a toy – it’s a celebration of Gamecock greatness,” said Holly Tanory, president of Collegiate Legends, in a statement. “LaNorris Sellers represents the future of South Carolina football, and we’re honored to capture his rising legacy in this collectible. Partnering with Gamecock Traditions allows us to connect with one of the most passionate fanbases in college sports and deliver something truly meaningful for collectors, young fans, and alumni alike.”

Sellers is one the first NIL deals for Collegiate Legends ahead of the 2025 season. The company recently worked with players at Alabama, launching custom action figures for Jaylen Mbakwe and Malachi Moore last season.

“We’ve worked with a lot of Gamecock Greats in our history and LaNorris is one of the best,” said Gamecock Traditions founder Scott Satterfield in a statement to On3. “The figurine is unique and with the posable features it’s very cool. We’re particularly fond of the Heisman pose it can do!”

More on LaNorris Sellers’ On3 NIL Valuation

LaNorris Sellers put together an impressive 2024 season after taking over as South Carolina’s starting quarterback. He threw for 2,274 yards and 17 touchdowns in the air while adding 655 rushing yards and seven touchdowns on the ground.

All the while, Sellers saw his On3 NIL Valuation soar. Now at $3.7 million ahead of the 2025 campaign, he ranks No. 5 in the college football NIL rankings and No. 7 in the On3 NIL 100, the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation.

Amid his impressive 2024 season, Sellers landed an NIL deal with Cheez-It ahead of the Citrus Bowl and also appeared in the EA Sports College Football 25 video game. After the year, he re-signed with the South Carolina-focused NIL collective, Garnet Trust, to ensure his return to Columbia. He had suitors in the transfer portal, On3’s Pete Nakos reported, but ultimately chose to come back for another season at South Carolina.

Sellers also enters his redshirt sophomore campaign with plenty of NFL Draft buzz swirling. In CBS Sports’ way-too-early mock draft, he came in as the No. 6 overall pick and the third quarterback off the projected board as part of a talented class at the position.