Incoming freshman running back Nicholas Singleton has signed a multi-year NIL deal before ever playing a snap at Penn State. The deal is with West Shore Home, a Pennsylvania remodeling company. Singleton will endorse their services as part of the deal.
“We are thrilled to partner with Nick Singleton,” B.J. Werzyn, CEO of West Shore Home, said in a news release.
“As an athlete and role model, he embodies many of our core values at West Shore Home. He excels not only on the football field but academically and in the community. As a Penn State alumnus, I’m proud that Nick is representing the Nittany Lions and that West Shore Home is part of his college journey.”
West Shore Homes is betting on Nicholas Singleton’s future success in the NIL deal. If they’re right that Singleton becomes a star running back, then they may very well be getting good value on this multi-year NIL deal.
If there is one incoming freshman to bet on, Singleton is a good choice. An On3 and On3 Consensus five-star recruit, Singleton is the undisputed top running back in the Class of 2022. He was also the 2021-22 Gatorade National Football Player of the Year. So, if anyone could be the next great Penn State running back, it’s Singleton.
“I’m honored to not only be a part of the Nittany Lion Nation but a teammate of West Shore Home,” Singleton said.
“So many of the company’s core values embody what I strive for each day. This includes being an exceptional teammate, being great at whatever we do and getting better every single day. As a Pennsylvania native, I am thrilled to partner with a company from my home state and I look forward to starting the season.”
There are no details currently available detailing the compensation that Singleton will receive.
Penn State and NIL
Nicholas Singleton isn’t the only person at Penn State who has been interested in NIL. Head coach James Franklin has also spoken about the importance of NIL.
“Some athletic departments and some universities and some football programs understood that, sat down, had really good dialogue, and were prepared for when it came. And others were not. That is, to me, the sense of urgency,” Franklin said. “You make a couple of decisions that put you in a disadvantageous position, and that can have dramatic impacts on your season.”
Franklin believes Penn State needs to push the pace for NIL now. This deal for Singleton is just another step in that direction.