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South Carolina's Nyck Harbor, Clemson's TJ Moore star in ad for The Dairy Alliance alongside their moms

ns_headshot_2024-clearby: Nick Schultz8 hours agoNickSchultz_7
South Carolina's Nyck Harbor for The Dairy Alliance
Screenshot courtesy @thedairyalliance/Instagram

The Dairy Alliance continues to add to its NIL roster. South Carolina wide receiver Nyck Harbor and Clemson wide receiver TJ Moore starred in the latest ad – and their moms also participated.

Harbor and Moore are part of the Milk’s Got Game campaign, and their mothers also participated. Sandra Harbor was in the ad alongside Nyck while Alexandra Moore was with TJ as they discussed how milk was part of their lives growing up.

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Harbor and Moore are the latest athletes to sign NIL deals with The Dairy Alliance. The nonprofit also landed partnerships with Georgia quarterback Gunner Stockton, Tennessee quarterback Jake Merklinger and UGA wide receiver Talyn Taylor earlier this year.

“Behind every great athlete stands a mom who makes sure they have what they need to succeed,” said Joanne Engelhardt-Risko, The Dairy Alliance vice president of strategic marketing, in a statement. “This campaign continues to celebrate the moms who fuel their athletes with love, guidance, and real dairy milk – the natural sports drink that helps athletes recover, stay strong, and perform at their best on and off the field.”

Harbor is in his junior season at South Carolina and has been a key part of the offense this year. Through five games, he has 11 receptions for 220 yards and a touchdown. He especially made his presence known in the season opener against Virginia Tech when he recorded three catches for 99 yards and a touchdown in the 24-11 victory.

Moore, meanwhile, continues to be a top target for Cade Klubnik as he goes through his sophomore year. His 15 receptions and 164 yards both rank second on the team behind Bryant Wesco as Clemson comes out of its bye week.

“My mom made sure milk was always part of my daily routine,” Moore said in a statement. “It kept me fueled for practice and gave me energy to push harder on the field. Even today, it helps me stay strong and recover faster.”

The Dairy Alliance’s latest NIL campaign also highlights South Carolina dairy farmer Emily Waggoner, who also appeared in the ad. The nonprofit’s efforts focus on eight states: Alabama, Georgia, Kentucky Mississippi, North Carolina, South Carolina, Tennessee and Virginia.