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Bijan Robinson re-ups NIL partnership with Athletic Brewing

Nakos updated headshotby:Pete Nakos10/13/22


Things are starting to click for Bijan Robinson and the Texas offense on the field.

And the Longhorns running back continues to capitalize off the field in the NIL space. Robinson announced on Instagram he has re-signed his endorsement deal with Athletic Brewing Company.

A leading manufacturer of non-alcoholic craft beer, the brewing company has been an active player in NIL since the jump. It signed a long list of college football players at the onset of NIL, including Robinson and Ohio State quarterback C.J. Stroud. Founded in 2007 out of Connecticut, the company added USC quarterback Caleb Williams to its NIL roster last month.

To date, the brewery has sponsored 16 male and female student-athletes competing in football, basketball and softball.

For Williams, Robinson and Stroud, all three have starred in Athletic Brewing’s “Fit For All Times” campaign as well as other digital content. They’re also featured in regional point-of-sale materials.

“Beer sponsorships have always been problematic for NCAA athletes,” Athletic co-founder and CEO Bill Shufelt previously said. “As the country’s leading non-alcoholic brewer, we want to inspire change around the idea that you need to sacrifice your college experience in order to succeed in the classroom or on the field.”

Robinson is coming off arguably one of his best games of the season in the Red River Rivalry. The running back had 22 carries for 130 yards and two touchdowns this past weekend. While much of the focus at Texas has been at the quarterback position this season, Robinson has quietly pieced together a strong start, totaling 645 yards on 110 carries.

Texas running back continues to add to portfolio

The third-year running back has crafted one of the strongest Name, Image and Likeness catalogs in the last two seasons. He became the first college athlete to sign any type of deal with Lamborghini this spring, signing with the Austin dealership.

Robinson is allowed to drive a Lambo off the lot and the contract is a year long, set to expire in the spring of 2023. He’s also a pillar of Rhoback’s NIL program and signed on to C4 Energy next to Justin Fields, Kyle Pitts and Stroud.

Represented by NFL agent David Mulugheta and NFL marketing rep Bryan Burney, Robinson has not had problems finding partnerships. He had his first NFT drop last month, too.

Bijan Robinson’s rising On3 NIL Valuation

Bijan Robinson continues to see his NIL stock rise. The Texas star currently holds an On3 NIL Valuation of $2 million. The evaluation ranks No. 6 in the NIL 100 and No. 3 in college football.

His social media following currently sits north of 175,000, with more than 143,000 off of Instagram alone. Robinson holds a per post valuation of $4,200, too.

The On3 NIL Valuation is the industry’s leading index that sets the standard NIL market value for high school and college athletes. It uses a proprietary algorithm that calculates an athlete’s NIL market value using dynamic data points targeting three primary categories, including an athlete’s performance, influence and evaluation.

While the algorithm includes NIL deal data, it does not act as a tracker of the value of NIL deals athletes have completed to date, nor does it set an athlete’s NIL valuation for the athlete’s entire career. The On3 NIL Valuation calculates the optimized NIL market value for athletes relative to the overall NIL market and projects out to as long as 12 months into the future.