Florida

Women's Basketball

Haley Cavinder and her sister, Hanna, forever changed fans understanding of NIL. When NIL launched on July 1, 2021, the Cavinder Twins announced three major brand deals – including one with Boost Mobile in Times Square – to their millions of followers on social media. They would go on to become the face of the NIL Era with countless partnerships and major media attention. The twins defined what it means to control the NIL market. After a successful run at Fresno State, the twins transferred to Miami for the 2022-2023 season. The twins spent one year in Coral Gables before retiring and focusing on their influencer brand. However, Haley decided to return to basketball – announcing in October 2023 that she was transferring to TCU for the 2024-2025 season. She then would later pivot and return to Miami after Hanna revealed she was returning for a final season of college basketball in Coral Gables. Regardless of the success in NIL, Haley was just as successful on the court. During her junior season at Fresno State, Cavinder set the NCAA record for free-throw percentage in a season, converting 109-of-112 for 97.3 percent. She also became just the third player in Mountain West history, and the first since 2006, to lead the league in scoring and rebounding. At Miami, Haley was a second-team All-ACC pick after averaging 12.2 points and 4.9 rebounds in the 2022-2023 season.

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Haley Cavinder

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Cavinder Twins sign 3-year footwear, apparel deal with Under Armour

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Miami basketball's Cavinder Twins return to NIL with investment in Slate Milk

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Leaf releases March Madness trading cards with Cavinder twins

Caktus AI

Cavinder twins sign NIL deal with Caktus AI

Victoria's Secret PINK

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Cavinder twins enter NIL partnership with Intuit TurboTax

Raising Cane's

Cavinder Twins ink NIL deal with Raising Cane's

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Winback

Date	Deal Partners	Details
12/05/24	Stanley		Source
11/19/24	GHOST		Source
7/01/24	Under Armour	Cavinder Twins sign 3-year footwear, apparel deal with Under Armour	Source
5/22/24	Slate Milk	Miami basketball's Cavinder Twins return to NIL with investment in Slate Milk	Source
11/11/23	Bucked Up		Source
3/22/23	Leaf Trading Cards	Leaf releases March Madness trading cards with Cavinder twins
3/20/23	Caktus AI	Cavinder twins sign NIL deal with Caktus AI	Source
2/01/23	Victoria's Secret PINK		Source
1/28/23	Intuit TurboTax	Cavinder twins enter NIL partnership with Intuit TurboTax	Source
1/27/23	Raising Cane's	Cavinder Twins ink NIL deal with Raising Cane's	Source
11/17/22	Under Armour		Source
10/29/22	Cigarette Racing		Source
10/04/22	Campbell's Chunky Soup		Source
9/12/22	Grammarly		Source
9/10/22	alice + olivia by StaceyBendet		Source
9/01/22	Life Wallet		Source
8/18/22	Core Hydration		Source
3/07/22	Champs Sports		Source
2/26/22	Celestial Tea		Source
1/24/22	crocs		Source
1/18/22	Baseline Team		Source
12/08/21	WWE	WWE announces NIL deal with college athletes	Source
12/01/21	SleeperHQ		Source
11/22/21	Eastbay		Source
10/14/21	PSD Underwear		Source

NIL Deals for Haley Cavinder