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Report: Texas athletic department ranked 2nd in total revenue and expenses in 2021-22

Joe Cookby:Joe Cook06/14/23

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The Texas Longhorns athletic department not only took home a second-consecutive NACDA Directors’ Cup during the 2021-22 academic calendar, it also raked in a significant amount of cash.

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According to USA Today, Texas was second among NCAA athletic departments that make their finances publicly available in total revenue. The Longhorns were also second in expenses. Chris Del Conte’s athletic department made $239,290,648 and spent $225,153,011 in 2021-22.

Only Ohio State was ahead of Texas in both categories. The Buckeye athletic department brought in $251,615,345 while it spent $225,733,418.

Oklahoma was second in revenue in the Big 12 behind the Longhorns. The Sooner athletic department totaled $177,320,217 in revenue and saw $175,997,457 go out in expenses. Every Big 12 school listed made at least $100 million, and six spent at least that much as well.

Figures for Baylor and TCU, two private institutions, were not available.

The $239,290,648 in revenue for Texas was made up of $57,543,166 in ticket sales and $77,974,073 in contributions. That near $80 million figure blew away the previous high in the contributions section of $53,245,181 set in 2017-18.

Texas hauled in $94,128,116 via rights and licensing and $9,645,293 in a category labeled as other.

The $225,153,011 in expenses included $77,337,524 in coaching salaries, $13,697,568 in scholarships, $62,474,621 in facilities/overhead, and $71,643,298 for a category labeled as other.

USA Today said that in 2022, the Longhorn athletic department transferred $2,087,668 to the school. That was the lowest total transferred back to the academic side since 2019 when only $3,193,147 was returned to the Tower.

Data and information for 2020-21 was not included due to the effects of the COVID-19 pandemic on revenues and expenses.

Texas has brought in at least $200 million since 2016-17. The Longhorns have eclipsed $100 million in revenue every year since 2006-07, and passed $150 million starting in 2010-11.

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Texas’ longtime rival Texas A&M was No. 7 on the revenue list. The Aggies brought in $193,139,619 and spent $177,671,900.

Texas Tech was No. 41 with $110,154,694 in revenue. The Red Raiders had $104,778,443 in expenses.

In the top 25, nine SEC schools were listed with Alabama holding the top spot in the conference with the No. 3 overall position. Eight Big 10 schools made the top 25 with Ohio State holding No. 1 overall and Michigan not far behind at No. 4. Two Pac-12 schools were represented with No. 18 Oregon and No. 25 Washington. Four ACC schools, Virginia, Florida State, Clemson, and Louisville, were in the top 25.

The Group of 5 program that brought in the most money was Connecticut, who is a Big East member for all sports but football. The Huskies are an FBS Independent.

As far as G5 schools who are a part of a conference, Cincinnati lead the way with $83,344,028 in revenue. That was good for No. 55 overall.

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