Texas joins the on-field sponsor trend, with Humann to appear on every Longhorn field and court
It’s not a renaming, but it’s a sponsor. The University of Texas athletic department announced a deal that makes Humann the official cardiovascular supplement of Texas athletics. Through that deal, Humann will have its logo featured on Texas athletics playing surfaces beginning this August, the school announced Monday.
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“The exciting opportunity with Humann reinforces what starts at Texas, changes the world. If we were going to make the decision to put a brand on our fields, courts and across all our athletics venues, it had to have an incredible story of The University of Texas. What began with Texas researchers has been used by our student-athletes for over a decade to help them perform better on the field and aiding Longhorn fans and people around the country to be at their best heart health for everyday life,” said Texas athletics director Chris Del Conte.
According to the press release, “another brand’s logo will appear alongside the Longhorn logo across every field and sport including:
- Darrell K Royal–Texas Memorial Stadium (football)
- Moody Center (basketball, beginning the ’26-’27 season)
- UFCU Disch-Falk Field (baseball)
- Red & Charline McCombs Field (softball)
- Lee and Joe Jamail Texas Swimming Center (swimming & diving)
- Gregory Gymnasium (volleyball)
- Texas Tennis Center (tennis)
- Mike A. Myers Stadium and Soccer Field (track & soccer)
- Texas Longhorns Boathouse (rowing)
- Charles Alan Wright Fields at the Berry M. Whitaker Complex (beach volleyball)
- UT Golf Club (men’s & women’s golf)
“Humann was born out of a University of Texas system research program and shaped by years of collaboration with its academic researchers, nutritionists, and training staff. Dr. John Ivy, Professor Emeritus, Department of Kinesiology and Health Education at Texas, is one who we’ve worked side by side with for the past decade. He is a world-renowned pioneer in performance nutrition and is Humann’s lead scientist and President of our Science Advisory Board.,” said Joel Kocher, CEO and Co-Founder of Austin-based Humann. “Through Texas Athletics’ performance nutrition program, we’ve helped power more than 20 national titles over the last decade, proving that cardiovascular performance is a winning edge at the systems level. This isn’t just a sponsorship; it’s proof of what happens when world-class science and world-class athletics work together to push human potential further.”
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According to the press release, Humann’s origins trace back to Nobel Laureate Dr. Ferid Murad, awarded the Nobel Prize in Medicine in 1998. Years later, Dr. Murad joined The University of Texas Health Science Center to lead a research discovery program. Discoveries from that program, alongside contributions from UT researchers, led to Humann’s founding in 2009 to bring this science to the public in 2010. Dr. Murad joined Humann’s Science team in 2020 and served until his passing in 2023.
The Longhorns join a recent trend of schools and athletic departments adding sponsorships to playing surfaces. Auburn recently announced a deal with YellaWood. Texas will play Ohio State this Saturday on “Ohio State Safelite Field.”
