Texas partners with DIRECTV to help "elevate the college sports fan experience nationwide"
Texas was one of six schools to join in a “multi-year, strategic, and year round collaboration” with DIRECTV on Thursday, joining Duke, Ohio State, North Carolina, Oregon, and Army. The partnership, negotiated through Learfield, aims to “deliver tailored experiences for students, alumni and fans across the country.”
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Football, men’s basketball, and women’s basketball will be featured most often but other sports are involved as well. According to the release, “DIRECTV will have enterprise-wide IP rights to use official school logos and marks, in-venue and TV-visible signage, and digital media opportunities to amplify DIRECTV messaging to millions of college sports fans, regardless of whether they are watching games in-venue, at home or on the go.”
There, of course, is an NIL element. The release announced that the sponsorship with these schools “includes an NIL program featuring standout college athletes from the schools. These student athletes represent a wide variety of college sports and will play a key role in content creation, social amplification, and local market activations throughout the season.”
DIRECTV will have activations on the six campuses this year, with two of those activations featuring Texas Longhorns football games. The season opener at Ohio State will be the first, and will “mark DIRECTV’s first Fan Zone activation of the season, setting the tone for an unforgettable lineup of game-day experiences.” More information can be found here.
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DIRECTV will also be at Texas A&M vs. Texas on November 28. The release states “fans can expect a 360-degree integrated marketing campaign blending traditional and digital media, live experiences, influencer activities, and social amplification.”
The Longhorns begin their 2025 campaign as the No. 1 team in the AP and Coaches Polls. Texas will face No. 3/2 Ohio State on Saturday, August 30 at 11 a.m. CT in Ohio Stadium. The game will be televised on Fox.
