A couple of reasons from my point of view......
People have been raving about our pre-game atmosphere up until this year, so this prompted me to look into the differences.
1) It's not really the DJ video itself, it's the lead up to and around it. My examples:
a.
Arkansas game 2010, one of the most hyped up games I've seen at Davis Wade. You notice the same sequence that we see this year, except after the band lines up and the cheerleaders do their thing, they go to the cowbell scene and then we run out. I think we even botched the cowbell scene there and ran out too early, but it doesn't matter because their was natural electricity in the stadium.
b.
Memphis game 2010, while not the best ever, still seems to generate electricity even for a crappy opponent. I prefer this sequence, and it seems to keep the excitement going. We do the band stuff, we play the cowbell scene, Walken says "I gotta have more cowbell", then Jackie (or somebody else) comes out and says respect the bell, then Walken comes back with the "I've got a fever....", then we run out. That seems to work best.
c.
Auburn game 2012, we butcher the cowbell scene. go straight from Walken's gotta have more cowbell to I've got a fever, and you can actually see the cut in the video. Terrible. No respect the bell message from an MSU icon. Not only this, the band does their deal, then they do the MS video, then the True Maroon, then the cheerleaders, then the botched cowbell scene, then the video, then the runout. It's ****.
2) 11 am really kills natural stadium excitement. We've had more of them this year than years past, when the excitement was awesome.
3) Basically, we have to find a better way to integrate the True Maroon and the Mississippi video into it. Perhaps before the band does their magic. And if we aren't going to play the Respect the Bell video, put the True Maroon right there.
Just my thoughts.