Have you ever watched a game broadcast from a small stadium? This will be similar sitelines to a high school stadium. The sidelines look to only be 10-15 rows of seats. So I doubt it will be “cool”.Why is it a joke ? If anything it will be cool to watch on tv and tv money/viewers is what this conference is all about.
My issue is the competitive advantage gained. More to do with the logistical and operational nightmare it will be to move 150 plus people around in a temporary atmosphere while your competition is working in their normal environment.