From the Forde article above:My thoughts about Cal and Stanford joining is: with Oregon and Washing in the fold making 4 West Coast programs adding those two would cut the expense of the 4 WC programs having to go to Midwest and eastern B1G stadiums for away games and having Midwest and eastern programs head west .
I think the B1G will make deals with regional TV stations to cover some of the West Coast games that won't be showing to a national audience , if their current TV rights deal allows that.
A source familiar with the Big Ten thinking said the conference’s presidents are more interested in adding all four schools, while the league’s media partners are more interested in a two-member addition of Oregon and Washington. While one league source cautioned “nothing is there” in terms of an imminent move, a second source said that “a real proposal is going to take shape fast” regarding Oregon and Washington.