I believe it too and don't believe that's our ceiling.  This year proved that.  We could have legitimately gotten to 8 wins this year if not for Greg's inability to adapt to the team he has, management of qb (years in the making) and refusal to allow for more risk.  Greg sees losing to OSU by 10-17 as a victory instead of what it is.
we are way past the time for moral victories, it's a big business.
		
		
	 
Yep, when we signed on w/the B1G, everything changed. Hell, it should have changed long before that, but I digress. 
Moral victories are for small time programs. I never want to be looked at like that. It's beneath us, and embarrassing. 
I want people (fans, staff, players, etc.) to be pissed off about losing to Buckeye when the game was there to be won, not happy that we merely competed with them. 
I want credit to go where it's due, and criticism as well; and with that, comes the rewards (NIL) and consequences (changes). 
College FB is a business. Greg isn't coaching for free. And the players aren't playing for free. 
I fully expect us to compete every time we're out on that field, win with class, lose with dignity, and keep ascending as a program (and fanbase) to where we truly have the potential to be.