New Japan tried a quasi American expansion but once their talent got raided (wwe/omega and bucks joining AEW) it ended quickly.
Everything about it was ill conceived, though partly in hindsight
Timing ended up being terrible - they got it started not long before the pandemic.
People joke about how many New Japan talent, specifically the Japanese talent, treat American shows as a vacation because they don’t put in much effort during matches. Okada and Naito were the worst offenders. You never got Best in the World Okada when he did NJPW USA show, you got House Show Okada. Which is another derogatory term that came about for Okada because Okada would often get booked in multi-man matches on their equivalent of house shows (though not the same because everything is canon in NJPW) and not put in much of an effort.
Talent raids didn’t help either, but that was only part of the problem with talent. After a while they stopped sending or only sparingly sending a lot of the major NJPW talent because a lot of them didn't want to work in the USA to begin with. Who wants to watch shows centered around midcarders, low midcarders, and generic New Japan Dojo Young Boys from the west? Ever looked at a card from their USA PPVs from the last 2-3 years? It's no ideal, STARDOM and big name AEW talent are almost the biggest draw on them anymore.
New Japan USA PPV production values are terrible. I can't imagine the weekly show was any better.