LOOK: USC Football shows off custom Caleb Williams headphones in Trojans colors

USC star quarterback Caleb Williams recently partnered with Beats by Dre in a major NIL deal, leading to new custom team-color headphones. Prior to their game on Saturday with Stanford, USC football’s social media team shared the first look at the custom headphones that came from Williams’ partnership.
Caleb Williams’ new USC themed headphones
Williams’ partnership with Beats by Dre was one of the biggest partnerships in college football when it was announced in February. The young star has continued to make his impact known via their partnership throughout the year — including giving his entire team a care package of Beats gear earlier this year.
Back in April, Williams gifted his entire team their own pairs of Beats Studio wireless headphones and Beats Studio earbuds. Now, USC has a more custom and special piece of memorabilia bearing the program’s colors.
Top 10
- 1New
Top 25 College QBs
Ranking best '25 signal callers
- 2
Top 25 Defensive Lines
Ranking the best for 2025
- 3
Big Ten Football
Predicting 1st loss for each team
- 4Hot
College Football Playoff
Ranking Top 32 teams for 2025
- 5Trending
Tim Brando
Ranks Top 15 CFB teams for 2025
Get the Daily On3 Newsletter in your inbox every morning
By clicking "Subscribe to Newsletter", I agree to On3's Privacy Notice, Terms, and use of my personal information described therein.
CLICK HERE to subscribe for FREE to the On3 YouTube channel
Williams also pulled a similar charitable move for his fellow Trojans athletes back in February — when he hooked up the Trojans Women’s basketball team with their own pairs of the wireless headphones.
Caleb Williams has massive On3 NIL Valuation
Caleb Williams currently has an On3 NIL Valuation of $2.4 million. The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. The On3 NIL Valuation calculates the optimized NIL opportunity for athletes relative to the overall NIL market and projects out to as long as 12 months into the future. Williams also ranks No. 6 overall in the On3 NIL 100 and No. 3 in the On3 NIL College Football NIL Rank. The On3 NIL 100 is the first of its kind and the de facto NIL ranking of the top 100 high school and college athletes ranked by market valuation.