Boulevard Collective - SMU Mustangs Collective

Boulevard Collective, an SMU Mustang booster-led collective, has an impressive pedigree with some of the most influential business leaders in Dallas at its helm. SMU alumni, Chris Kleinert, CEO of Hunt Realty Investments, and Kyle Miller, president and CEO of Silver Hill Energy Partners, led the charge to bring about the formation of the Boulevard Collective. With backing from its network, the Boulevard Collective’s framework is set up in a way that will “offer sustainable, consistent support for its members” with millions reportedly in the bank upon its launch in August 2022. “This is just the beginning. The purpose of the Boulevard Collective is to create opportunities for SMU athletes that enhance their athletic career while preparing them for wherever their professional aspirations might take them at SMU and beyond,” Kleinert said. “Our goal is to ensure this Collective becomes the gold standard for NIL efforts across the country.” Even though details are yet to be officially announced, On3’s Billy Embody reports the collective will support every basketball and football player on the roster through NIL deals. The Boulevard Collective has partnered with Opendorse to provide support for NIL education, disclosures and tax-related preparation.