We Are - Penn State Nittany Lions Collective

JUNE 8, 2023 UPDATE: With the launch of Happy Valley United, it appears We Are is no longer actively operating. PREVIOUS INFORMATION: Founded in March 2022 originally as Nittany Commonwealth, Penn State-focused collective We Are leverages an experienced marketing team to create ongoing NIL opportunities for student-athletes with local, regional and national corporate partners. The We Are collective also offers mentorship and professional development opportunities. “We have such a unique and powerful opportunity to build a strong future based on traditional Penn State values, through the support of great Penn Staters,” said Michael Krentzman, a Pennsylvania attorney who founded the collective. “We have the model to do this ethically and correctly, and I hope you will join us on our journey, as we strengthen PSU athletics by bringing you closer to the Athletes.” The We Are collective has multiple tiers for membership ranging from $300 a year to more than $10,000 a year. Krentzman says his goal is that financial concerns never force a student-athlete to leave Penn State and that athletes can live college lives without financial stress. Additionally, Krentzman wants to bring the biggest supporters of Penn State athletics closer to the student-athletes and build bonds and relationships that transcend athletic careers.