As the second year of the NCAA's name, image and likeness era comes to a close, at least 30 NIL collectives no longer exist in their original form

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On3 NIL

Why at least 30 NIL collectives have merged, folded or been acquired

Georgia Tech has always had to do things a little bit differently to land top athletes. The Yellow Jackets have to attract talent that has a higher

Georgia Tech shifts NIL focus to newly launched The Tech Way collective

In early January 2023, The Tech Way became the seventh Power 5 collective launched to Student Athlete NIL, the company that runs multiple successful collectives across the country such as Success with Honor at Penn State and Knights of The Raritan at Rutgers. As part of the launch, The Tech Way is rolling into its operations Swarm The ATL, a Georgia Tech-focused collective that was originally founded in May 2022. The Tech Way plans to leverage the collective power of the Georgia Tech alumni and fans to “equip student-athletes with the tools and resources necessary for them to excel both during and beyond their time in Atlanta.” The collective also seeks to help student-athletes maximize their NIL opportunities the “right way, without ever compromising the values of the Institute and the legacy of all those who have donned the White and Gold in the past.”

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