Report: Boogie Fland NIL deal expected to be 'north of' $2 million at Florida

After transferring from Arkansas, Boogie Fland is set to receive a lucrative NIL deal at Florida, CBS Sports’ Matt Norlander reported. His agreement is expected to be “north of” $2 million.

Fland arrives at UF as one of the best available players still in the transfer portal this cycle after withdrawing from the 2025 NBA Draft. He became the No. 10 overall player and No. 3-ranked point guard to hit the open market, according to the On3 Industry Transfer Rankings.

Now, he’s heading to Florida after putting up strong numbers at Arkansas before suffering a hand injury. Fland’s addition provides a major boost for the Gators as they look to repeat as national champions in 2025-26.

As a freshman at Arkansas last season, Fland appeared in 21 games, including 18 starts, as the injury knocked him out for two months. He made his return during the NCAA Tournament, dropping six points in back-to-back games against Kansas and St. John’s after jumping back into the lineup.

Fland arrived in Fayetteville as a key recruiting win for John Calipari as he took over at Arkansas. A product of Harlem (NY) Archbishop Stepinac, he was a four-star prospect and the No. 18 overall player from the 2024 cycle, according to the On3 Industry Ranking, a weighted average that utilizes all four major recruiting media companies. Fland was also the top-ranked point guard from the cycle.

Boogie Fland’s On3 NIL Valuation

Boogie Fland also holds a $1.4 million On3 NIL Valuation as he makes his way to Gainesville. That figure ranks No. 21 in the men’s college basketball NIL rankings and No. 60 in the On3 NIL 100, the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation.

“Despite what some fans and media believe, there is not an unlimited amount of money being deployed to manage rosters,” said Shannon Terry, the founder and CEO of On3. “Any model – whether it’s today’s broken NCAA ‘student-athlete’ construct or media rights sharing through employment, which is almost a certainty in the near future – demands efficiency based on the athlete and school knowing the athlete’s respective market value.”

The On3 NIL Valuation is calculated by combining Roster Value and personal NIL. Roster value is the value an athlete has by being a member of his or her team at his or her school, which factors into the role of NIL collectives. NIL in an athlete’s name, image and likeness and the value it could bring to regional and national brands outside of the scope of NIL collectives.

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