5-star TE Duce Robinson has On3 NIL Valuation of more than 200K

Duce Robinson of Phoenix Pinnacle is one of the true two-sport stars in the Class of 2023. Along with his accolades as a five-star tight end in the On3 Consensus, Robinson is also heavily courted in baseball and is a potential MLB prospect. That combination has helped Robinson’s On3 NIL Valuation climb to $218,000.

The On3 NIL Valuation does not act as a tracker of the value of NIL deals an athlete has completed to date. It rather signifies an athlete’s value at a certain moment in time. Robinson ranks No. 34 in the High School Football NIL Rankings.

Robinson’s value has grown 1,090% over the last 14 weeks, sparked largely by his intense recruitment. Currently, USC has a 93.5% of landing his commitment, according to the On3 Recruiting Prediction Machine. Georgia is listed second at 2.2%, followed by Clemson at 1.9%. Texas is another team to watch in his recruitment, according to On3’s Chad Simmons.

Another thing that has been key in Duce Robinson’s On3 NIL Valuation climb is that he has a solid social media presence of nearly 6,000 followers – including more than 3,700 on Instagram. This gives him an On3 Per Post Value of $208.

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More about the On3 NIL Valuation?

Introduced in December, the valuation system is the industry’s leading index that sets the standard market NIL value for high school and college-level athletes. A proprietary algorithm, the valuation does not act as a tracker of the value of NIL deals an athlete has completed to date.

The On3 NIL Valuation is calculated on three primary categories:

• Social media following and engagement
• Athlete data, achievements, performance, and media sentiment
• Endorsement deals, opportunities, and Collectives

It rather signifies an athlete’s value at a specific moment in time. And the On3 NIL 100 is the first of its kind and the defacto NIL ranking of the top 100 high school and college athletes ranked by market valuation.

Over six months later, the valuation continues to grow. The average college athlete has a valuation of $35,354.70.