LaNorris Sellers signs new NIL deal with South Carolina for 2025 return

South Carolina star quarterback LaNorris Sellers has inked a new NIL deal with the Gamecocks’ NIL collective Garnet Trust, securing his return to Columbia for the 2025 season. Sellers holds an On3 NIL Valuation of $2.7 million.
His new deal now secures his return for 2025. Sellers put together an impressive 2024 season after taking over as South Carolina’s starting quarterback. He threw for 2,274 yards and 17 touchdowns in the air while adding 655 rushing yards and seven touchdowns on the ground.
Those numbers helped lead the Gamecocks to a 9-3 record, including a six-game win streak to end the year to just miss out on the College Football Playoff.
South Carolina had to hold off suitors for Sellers, as multiple schools made efforts in recent weeks for the quarterback to jump in the transfer portal. Garnet Trust declined to give specifics on the agreement but sources told On3 it’s on pace with other top quarterback deals in college football.
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“Ever since the LSU game, he’s been having programs reach out to his people,” a Power 4 personnel staffer recently told On3 about the LaNorris Sellers situation. “Then as he kept balling out he’s only had more and more programs reach out. I mean he had playoff-caliber teams blowing up his phone like crazy before the Clemson game. After? That shit hasn’t stopped ringing.”
South Carolina underwent an offensive coordinator change in recent weeks as Dowell Loggains left to become the head coach at Appalachian State. The Gamecocks are now preparing to promote Mike Shula to the role after a year on staff as an offensive analyst – and they’re keeping their quarterback in the fold, as well.
Securing Sellers is also a major roster retention and portal win for the Gamecocks. With four days remaining in the December portal window, South Carolina is officially an attractive landing spot for top portal talent.
“For a potential Heisman winner? People are willing to cash out on that,” a source told On3.