Missouri adds Central Bank, Mpix sponsorship logos to Mizzou Arena court
Missouri is the latest school to add sponsorship logos to its basketball court. The Tigers announced two logos will appear at Mizzou Arena starting this season.
Longtime partners Central Bank and Mpix will have ads opposite each Norm Stewart Court logo, Mizzou said. They will debut Friday when the Missouri men’s basketball team plays its home opener against SEMO.
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Mizzou Sports Properties and Learfield facilitated the deals. The Tigers also have logos on the field at Memorial Stadium and were one of the first programs to do so.
“We’re incredibly grateful to Central Bank and Mpix for their support and belief in what Mizzou Athletics means to this community,” said Missouri athletics director Laird Veatch in a statement. “These partnerships show how working together can benefit everyone involved. Central Bank and Mpix are trusted local leaders who understand the impact Mizzou has across this region, and their commitment helps us strengthen the bond between our teams, our fans and the broader Missouri community.”
Central Bank, founded in 1902, will have a logo on the south sideline and sit opposite Missouri’s bench. The logo for Mpix – a digital printing company – will be on the north sideline near the visiting team’s bench.
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“As Missouri-based businesses and long-term supporters of Mizzou Athletics, Central Bank and Mpix are the perfect partners to showcase their brands on Norm Stewart Court at Mizzou Arena,” said Josh Pell, Mizzou Sports Properties general manager, in a statement. “They have a passion for supporting Mizzou Athletics, strengthening our community, and serving Tigers fans everywhere, and we are proud to expand these incredible partnerships.”
In 2024, Mizzou struck quickly after the NCAA allowed on-field and on-court logos. The university added Shelter Insurance and EquipmentShare ads at Faurot Field, and multiple schools have since followed suit.
Missouri men’s basketball opened its season on Monday with a resounding victory at Howard, 88-67. The Tigers will now return home for six straight games – including a matchup against Minnesota – to get the non-conference schedule underway.
Mizzou women’s basketball, meanwhile, is starting a new era. Kellie Harper is now in as head coach following a year away from the sidelines as an analyst for SEC Network. The Tigers started the season off with a 78-71 win over Central Arkansas on Monday and will head to Tulane on Thursday.