Arizona State's Sam Leavitt to donate commission from NIL apparel sales to teammates

Earlier this week, Arizona State quarterback Sam Leavitt announced a new line of NIL merchandise in partnership with The NIL Store. However, he doesn’t plan to take a penny from the commission.

Leavitt is planning to donate the dollars from the sales to his teammates, he said. The collection went live earlier this week and features sweatshirts, hoodies, t-shirts and jerseys. Terms of the deal were not disclosed.

It’s the latest way of giving back for Leavitt, who has a $3.1 million On3 NIL Valuation. He previously donated dollars from merchandise sales to the Arizona State-focused NIL collective, Sun Angel Collective, last year. Earlier this offseason, he also donated $15,000 to the Pat Tillman Foundation.

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The hype continues to grow around Leavitt after he helped lead Arizona State to a Big 12 title and a College Football Playoff appearance a season ago. He threw for 2,885 yards and 24 touchdowns while adding 443 rushing yards and five scores on the ground following his transfer from Michigan State.

Then, in January, Leavitt announced his return to Arizona State through the Sun Angel Collective. In the time since, the Heisman Trophy buzz has been growing as he became one of the top names in college football.

Leavitt’s On3 NIL Valuation ranks No. 9 in the college football NIL rankings. It also puts him at No. 10 in the On3 NIL 100, the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation.

As he came off last year’s impressive season, schools lined up to make their transfer portal pitch to Leavitt. However, he ultimately chose to run it back in Tempe, he told On3’s Pete Nakos.

“It was a quick conversation, and then it was squashed,” Leavitt said. “I’m in such a great position here. Got all my best friends, best team to play on. The culture is incredible. I’m at Arizona State, and I’m still getting taken care of.”

Sam Leavitt isn’t the only notable playmaker returning to Arizona State this year. His top receiver, Jordyn Tyson, is also back in the fold. The two established a big-time connection in 2024 as Tyson led the team with 75 receptions for 1,101 yards and 10 touchdowns.

Tyson then announced his return for 2025, also by inking a new deal with Sun Angel Collective. His $1 million On3 NIL Valuation ranks No. 63 in the college football NIL rankings and second on the ASU roster only to Leavitt