Goh Collective launches to support NIL opportunities at Towson

Goh Collective launched on Tuesday to provide name, image and likeness opportunities for athletes at Towson. Towson men’s basketball coach Pat Skerry publicly promoted Goh Collective on Twitter.

“I am fired up that we have launched the Goh Collective,” he said in a statement he posted on Twitter. “This is a tremendous opportunity for fans, alums, donors, and businesses to engage with our great Towson University student-athletes and capitalize on their Name Image and Likeness so that we all can win together. It’s Goh time.”

The company Student Athlete NIL (SANIL), which backs more than 20 NIL collectives nationally, provides support for Goh Collective. Goh Collective’s website says approximately 85% to 90% of contributions will go to Towson athletes. The rest will cover the collective’s overhead costs, such as expenses that its website says are related to accounting, agency services, education, IT, legal and marketing.

Members of Goh Collective can earmark which athletic program’s athletes their contributions will benefit. The collective’s website says contracts vary based on the athlete involved and the contractual requirements. However, the collective’s website says it seeks to provide equal opportunities for male and female athletes. Contracts aren’t exclusive, according to the website.

“Goh Collective was created with one mission in mind – to empower Towson University student-athletes to achieve their greatest potential, both academically and on and off the field,” according to its website. “Goh Collective is committed to providing innovative ways for Towson student-athletes to grow as leaders, while inspiring them to be champions in competition, in the classroom and in the Towson community. Our ultimate goal is to help every current and future Towson Tiger student-athlete leverage their name, image, and likeness in order to build a brighter future for themselves and to maximize their time at Towson.”

The landscape of NIL collectives nationally

Since the start of the NCAA’s NIL era, fans and donors of schools across the country have launched more than 230 NIL collectives in support of athletes at Division I institutions. At least 30 collectives no longer exist in their original form due to their executives ceasing the collective’s operations or because the collective was acquired or merged.

Some of the common issues that executives of NIL collectives experience is the lack of critical components, such as sustainable fundraising, support from the institution or connections with important donors, or due to oversaturation with multiple collectives supporting a single institution.

This is why some collectives seek the backing of a company such as SANIL or Blueprint Sports, the latter of which supports more than a dozen collectives.