Travis Scott's Cactus Jack, Mitchell & Ness to launch 'Back to College' apparel collection

On3 imageby:Nick Schultz03/29/24


Cactus Jack, a brand launched by rapper Travis Scott, is set to launch a new college-inspired apparel collection in a partnership with Mitchell & Ness. The “Jack Goes Back to College” collection will launch April 4 – just in time for the NCAA Tournament Final Four.

The launch will feature 28 schools and include snapback hats from Mitchell & Ness, as well as a variety of clothing items, according to the announcement. T-shirts, hoodies, shorts, crewnecks, seat pants and backpacks will complete the “head-to-toe” look. Retail prices will start at $68 and go up to $168, Fanatics said.

In addition to Scott’s website and Fanatics, the collection will be available at Lids and bookstores operated by Barnes & Noble College of the 28 participating colleges. Here’s the full list.

Fanatics CEO Michael Rubin shared the news via Instagram and expressed his excitement about what’s to come.

“This is major!” Rubin wrote. “My guy @travisscott and @cactusjack teamed up with @fanatics @mitchellandness @lids for the ‘Jack Goes Back to College’ limited edition collection!! Such a unique collab – fusing our university partnerships with Trav’s incredible vision and Cactus Jack’s high-end signature streetwear to give sports fans something they’ve never seen before. Can’t wait for launch on 4.4 on … and stay tuned for some fun Trav and me have planned!!”

Fanatics is a key player in the NIL space

Since Rubin acquired Fanatics in 2022, the company has made some major moves, including in the NIL landscape. The company formed partnerships with multiple schools, including Alabama and Florida, and launched its jersey program in 2022. Caitlin Clark is one of the highest-profile athletes to sign NIL deals with the company.

In fact, she became Fanatics’ highest-selling athlete in the NIL Era, moving past Colorado quarterback Shedeur Sanders after setting the NCAA women’s basketball all-time scoring record.

Fanatics also made headlines when it signed Five Star Plus+ basketball recruit Dylan Harper to an NIL deal upon his commitment to Rutgers. It was a landmark partnership, and Fanatics head of athlete relations Omar Wilkes told Sports Illustrated the goal is to make it a long-term relationship.

“He’s the type of athlete as we continue to build out Fanatics Collectibles – and we start creating these really unique and cool exclusive partnerships with athletes – we want to start with athletes that can be transcendent,” Wilkes said. “We have a lot of big plans moving forward with him and we hope it’s something that sustains through his entire career and beyond. Hopefully we will be at his Hall of Fame speech in 30 years and still be partners.”