BLVD sets up USC football players with electric scooter NIL deal

On3 imageby:Pete Nakos09/18/22


USC football is celebrating its Fresno State win in style.

The school’s BLVD collective has set up an NIL deal with more than 100 players, gifting each athlete a Ridel electric scooter. The stylish, rechargeable vehicle will help the players get across campus to classes and practice. Ridel’s scooters are valued at $399.

In exchange for the scooters, USC players will promote the businesses of BLVD donors, who helped fund the purchase of the two-wheeled motor scooters. The deal was announced Sunday afternoon following a 45-17 win over Fresno State in a social media post.

Miller Moss and Brenden Rice appeared in the debut of the scooters.

“My favorite part of the scooter is definitely how fast it goes because it can get me from home to class in about seven minutes,” Moss said. “I clocked it, so very grateful for that.”

“My favorite aspect of the scooter is the braking because we be zooming around in and out of students, can’t hit anybody,” Rice added.”

USC is currently 3-0 and ranked No. 7 in the latest AP poll. Oklahoma transfer Caleb Williams threw for 284 yards and two touchdowns on Saturday night, adding another pair on the ground. And the Trojans dominated the running game, finishing with 274 yards.

BLVD has continued to ramp up its production over the past few weeks. The collective struck a season-long deal with The Rex Steakhouse to feed the football program’s linemen. And it is also paying to fly more than 50 families to games this season.

Sunday’s news is just the latest addition to a long list of BLVD’s rollout.

BLVD launches donor program

Since the collective launched in June, more than 90 members of the USC football program have signed on with BLVD and will receive compensation this season. As of September 1, the collective has dished out seven figures in deals. More than 33% of that cash has gone to offensive and defensive linemen.

On its website, BLVD details the membership options fans have. There are five donor levels: Exposition BLVD ($50 monthly or $600 annually), Abbot Kinney BLVD ($100 or $1,200), Santa Monica BLVD ($250 or $3,000), Hollywood ($500 or $6,000) or Sunset BLVD ($1,000 or $12,000).

The organization also has plans to secure official partnerships for the Trojans student-athletes with a goal of raising $75 million in five years — a number that appears to be within reach early on. The collective has eight figures of cash in the bank through donations and other ventures.