Connecticut

Women's Basketball

Azzi Fudd arrived at UConn for the 2021-2022 season as the No. 1 recruit in the country coming out of St. John’s College High School in Washington, D.C. During her time at St. John’s, she was the Gatorade Washington D.C. Player of the Year three times and the first sophomore ever to win Gatorade National Player of the Year recognition. In her freshman season, Fudd was third on the team at UConn averaging 12.1 points. She was also named to the NCAA Tournament Bridgeport All-Region Team and was a first-team All-Big East pick. Fudd has built one of the strongest NIL brands in women’s sports. She’s built a partnership with Curry Brand and has starred in commercials for American Eagle Outfitters, TikTok, BioSteel and Chipotle.

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UConn senior guard Azzi Fudd has added another major brand to her NIL portfolio, announcing a new partnership with Celsius ahead of her final season

Women's Sports

UConn's Azzi Fudd inks NIL deal with Celsius

Through the first years of the NIL era, women's sports thrived. With the revenue-sharing era in its early stages, that trend is primed to continue,

JuJu Watkins, Flau'jae Johnson, Azzi Fudd, Jordan Chiles, Women's NIL

On3 NIL

Study: Women's sports driving record NIL growth as rev-share era begins

UConn senior guard Azzi Fudd has spent her college career in the spotlight, and it’s only growing. From NIL to her role as a veteran leader on a

UConn's Azzi Fudd

Inside Azzi Fudd's senior season: NIL, leadership and high hopes

Head coach Geno Auriemma told NBC Sports Boston at halftime that his team got “good shots,” but was not making any of them. The UConn women’s

Azzi Fudd during UConn's first round bout with the Arkansas State Red Wolves in March, 2025

UConn guard Azzi Fudd

UConn Report

Uconn Report

Fudd’s five threes guide UConn Women’s Hoops’ exhibition win over Boston College

American Eagle and Travis Kelce are joining forces for a new limited-edition collection. They are also calling in some NIL star power as part of the

American Eagle inks NIL deals with Jeremiah Smith, Azzi Fudd, more stars for Travis Kelce collaboration

Travis Kelce, American Eagle launch collaboration featuring Jeremiah Smith, Azzi Fudd, Drew Allar, more

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Azzi Fudd

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Fudd News

UConn's Azzi Fudd inks NIL deal with Celsius

Study: Women's sports driving record NIL growth as rev-share era begins

Inside Azzi Fudd's senior season: NIL, leadership and high hopes

Fudd’s five threes guide UConn Women’s Hoops’ exhibition win over Boston College

Travis Kelce, American Eagle launch collaboration featuring Jeremiah Smith, Azzi Fudd, Drew Allar, more

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