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Since the NIL era began in 2021, college basketball has seen a surge in spending. In 2025-26, an estimated $932.5 million was spent on NIL products

College basketball NIL spending surges to $932.5 million for 2025-26 season

On3 NIL

Study: College basketball NIL spending surges to $932.5 million for 2025-26 season

Written by Chase Kiddy -- With a month of college hoops now in the books, the NCAA basketball futures market at BetMGM is starting to take shape.

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Michigan Dominates Opening Month of College Basketball Futures At BetMGM

As Bryce James gets ready for his freshman season at Arizona, his dad is already repping him. LeBron James was rocking Bryce's Wildcats jersey Friday

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LeBron James rocks son Bryce's Arizona jersey during Lakers vs. Timberwolves

With his 22nd season in the association ending last night, LeBron James will enter another offseason considering his future. That said, that future

LeBron James

LeBron James has ‘no expectation’ to retire, per NBA insider Shams Charania

SPRINGFIELD, MASS. - The Saturday games of the Hoophall Classic sold out. It was standing room only inside Blake Arena at Springfield College with

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Hoophall Classic: Saturday’s top performers

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Bryce James is the youngest son of NBA legend LeBron James. James played his freshman and sophomore seasons with his older brother, Bronny James, at Chatsworth (California) Sierra Canyon High School. Playing on a star-studded Sierra Canyon team, James didn't rack up major statistics early in his high school career. But he did have a 21-point outing in the 2022-2023 season. James has also excelled on Nike's EYBL Circuit with the Strive for Greatness program. James also signed early on in his high school career with Klutch Sports for NIL representation.

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Bryce James

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Ohio State

Senior National Recruiting Analyst

Bryce James continues to get more comfortable in his player archetype. The son of LeBron James has a projectable frame with nice length. Where he shines is spreading the floor, knocking down shots from the corners. He will need to continue adding strength and tightening his handle, there is not much self-creation at this point. The jump shot is consistent, finding his balance points off movement or the catch. He has a quick and consistent release. Bryce’s game is different than his brother Bronny’s, who is a more point of attack guard. Bryce has found comfort playing in angles and off the ball.

Bryce James is the son of LeBron James. Just 15 right now, he has long arms and a projectable frame - a frame you can see continuing to stretch out and add weight too. James has started to come into his own as a player over the last six months, we’ve been able to see what he can become. More of a wing than his older brother Bronny, Bryce has a smooth shooting stroke and nice length. He is getting comfortable playing off two dribbles and he moves fluidly for a wing. Still developing, still getting stronger, continue taking 3 month snap shots as he comes into his own.

Jamie Shaw - National Recruiting Analyst

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